Privacy Policy

1. Overview

KENSEI Brake ("we", "us", "our") operates this website to provide information about our brake pads, brake shoes and disc rotors, and to receive enquiries from prospective customers and partners. This Privacy Policy explains what personal information we collect through this website, why we collect it, and the choices you have regarding your data.

By using this website and submitting information through our contact form, you consent to the practices described in this policy. This policy applies only to this website and not to any third-party sites it may link to.

2. Information We Collect

We collect only the information you voluntarily provide when you contact us, and limited technical data collected automatically as you browse the site.

• Information you provide: name, company, country, email address, phone number, product interest, estimated volume, and any details you include in your enquiry message.
• Automatically collected data: IP address, browser type, device type, pages visited, referring URL and approximate location, collected via server logs or analytics tools.

We do not collect sensitive personal data such as race, religion, health information, or financial details (e.g. credit card numbers) through this website. We do not process payments on this site.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your enquiry and provide quotations or product information you request.
• To communicate with you about your enquiry, orders, or potential business relationship.
• To improve our website, products and services based on feedback and usage patterns.
• To detect, prevent and address technical issues, fraud or security concerns.
• To comply with legal obligations where applicable.

We do not send marketing communications unless you have explicitly requested them. You may opt out of any communications at any time by replying to our email or using the unsubscribe link where provided.

4. Legal Basis for Processing

If you are located in the European Economic Area (EEA), United Kingdom or Switzerland, we process your personal data under the following lawful bases under the General Data Protection Regulation (GDPR):

• Consent — when you submit our contact form, you consent to us processing the data you provide to respond to your enquiry.
• Legitimate interests — to respond to communications, maintain website security, and improve our services, where these interests are not overridden by your rights.
• Contractual necessity — where processing is required to take steps before entering into a supply agreement with you.

5. Sharing & Disclosure

We do not sell, rent or trade your personal information. We may share your data only in these limited circumstances:

• Service providers: trusted third parties who help us operate the website or our business (e.g. hosting, email delivery, analytics), under contractual obligations of confidentiality.
• Business transfers: in the event of a merger, acquisition or asset sale, data may be transferred subject to confidentiality.
• Legal compliance: where required by law, court order, or to protect our rights, property or safety.

6. Cookies & Analytics

This website uses minimal cookies. We may use cookies or similar technologies to:

• Remember your preferences (e.g. language) during your visit.
• Collect anonymous analytics about how visitors use the site, to help us improve it.

You can control or disable cookies through your browser settings. Disabling cookies may affect some features of the site but will not prevent you from viewing our content or contacting us.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including to respond to your enquiry, maintain business records, or comply with legal obligations. Enquiry data is typically retained for up to 24 months after our last interaction, after which it is deleted or anonymised unless required for ongoing business or legal reasons.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access — request a copy of the personal data we hold about you.
• Rectification — request correction of inaccurate or incomplete data.
• Erasure — request deletion of your personal data ("right to be forgotten").
• Restriction & objection — request that we limit or stop processing your data.
• Portability — receive your data in a structured, machine-readable format.
• Withdraw consent — withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the details below. We will respond within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority.

9. Data Security

We implement reasonable technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure or destruction. These include secure hosting, access controls and encryption in transit. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. International Data Transfers

As we serve customers in Europe and the Middle East, your information may be transferred to and processed in Malaysia or other countries where we or our service providers operate. Where required, we will ensure such transfers are protected by appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission, or another lawful transfer mechanism.

11. Children's Privacy

This website is intended for business professionals and is not directed at children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with data, please contact us and we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will update the "Last updated" date at the top of this page. We encourage you to review this page periodically. Material changes will be communicated through the website or directly where appropriate.